Do you wish to feel better than you often feel? Looking to improve your relationships with others, like romantic partners, family, or coworkers? Seeking to change bad habits or overcome addictions?

I like to affirm the unique perspective, culture, and strengths of each client. I’ll start by exploring where you are at right now. Then, we’ll explore where you want to go. Sometimes barriers get in the way of our goals. By working together as a team, I’m optimistic we will discover new paths forward. Along the way, I’ll invite your feedback to help us stay on track.

I offer services to clients in California. Please contact me to schedule an appointment or a free consultation call. For details on getting started, see the Start Here page.

About Me

I’m culturally mixed. I was born into a Chinese Indonesian family. As a child, my parents immigrated to Texas seeking a better life for themselves and their kids. I liked science and majored in engineering in college. After graduation, I moved to the San Francisco Bay Area to work as a software engineer in the computer industry. Somewhere along the way, I met my husband. Fast forward to my 40s, my life experience, curiosity, and sense of purpose led me to change careers.

I’m now a psychotherapist and well into my second career. A number of factors led up to this change. First, I enjoy thinking, learning, and relating. Also, I have experienced personal hardships I’ve managed to overcome. Moreover, on an existential level, making the world a better place is how I find meaning in life.


Headshot of Edwin Goei


I offer both in-person and online sessions for clients located throughout California, the state where I am a licensed psychotherapist.

For in-person sessions, my office is at 4326 18th St. in the Castro District of San Francisco. It is just west of the US Post Office at the intersection of 18th and Diamond Streets. It is within a five-minute walk from the Castro Muni Subway Station and is also served by several Muni bus routes such as the 33 and 24 lines. If you drive, street parking is usually available.

Policies & Fees

Sessions are typically 50 minutes. The fee is $200 for a 50-minute session. Longer sessions in increments of 30 minutes are possible upon mutual agreement. The fee will be prorated accordingly. For example, $300 for an 80-minute (1 hour and 20 minute) session.

If cost is a barrier, I have a limited number of lower-fee slots for clients who are not able to afford my full fee. Please contact me for details.

If you want to use insurance, your policy may provide out-of-network benefits. This means you will pay for each session. And, you will be responsible for contacting your insurance provider for possible reimbursement. I will provide you with an insurance billing statement, sometimes called a “superbill”, for you to submit to your insurance. Please contact your insurer to find details on the amount and limits of your coverage.

I am also a provider for Lyra Health. If you are covered as an employee or as a dependent, I invite you to schedule a 50-minute first-session appointment with me.

I have a 24-hour cancellation window. Cancellations made prior to this window are rescheduled without charge. Otherwise, you will be charged for the cost of that session (for example, $200 for a 50-minute session). I appreciate you letting me know promptly so I can make the time available to other clients.

Contact Me

I invite you to schedule a first-session appointment with me. My therapy session appointments are Tuesdays (telehealth-only), Wednesdays, and Fridays after 1 PM.

For any other concerns, please send me a message or schedule a free consultation call. My consultation appointments are weekdays after 10 AM and up to 20 minutes long.

To request an appointment, please select an option below:

  • View my online calendar on my client portal below. You can request and make changes to appointments more than 24 hours in advance.
  • Email me at call.edwin.g@gmail.com.
  • For confidential information, you can send me a message via my secure client portal.
  • Call me at 415-656-8255.

My goal is to reply by the end of the next business day, unless I am out of the office. Please try again if you do not hear from me.

Secure Client Portal

Choose the appropriate button depending on if you are a prospective or existing client. (The client portal is a separate secure HIPAA-compliant website.)