Do you wish to feel better than you often feel? Looking to improve your relationships with others, like romantic partners, family, or coworkers? Seeking to change bad habits or overcome addictions? I work with individuals, couples, and within relationships to find paths toward achieving your goals.

I like to affirm the unique perspective, culture, and strengths of each client. I’ll start by listening to where you are at and where you want to go. Sometimes barriers get in the way of our goals. By working together as a team, I’m optimistic we will find new paths to overcome these barriers. Along the way, I’ll invite your feedback to help keep us on track.

Appointments are currently online using video or phone. I offer services to clients living in California. Please contact me for a free 20-minute consultation.

About Me

I’m culturally mixed. I was born into a Chinese Indonesian family. As a child, my parents immigrated to Texas seeking a better life for themselves and their kids. I liked science and majored in engineering in college. After graduation, I moved to the San Francisco Bay Area to work as a software engineer in the computer industry. Somewhere along the way, I met my husband. Fast forward to my 40s, my life experience, curiosity, and sense of purpose led me to change careers.

I’m now a psychotherapist and into my second career. A number of factors led up to this change. First, I enjoy thinking, learning, and relating. Also, I have experienced personal hardships I’ve managed to overcome. Moreover, on an existential level, making the world a better place is how I find meaning in life.


Headshot of Edwin Goei


All appointments are held online using video or phone. For details, see the contact section.

I offer online sessions for clients located throughout California, the state where I am a licensed psychotherapist.

For in-person sessions, my office is at 4326 18th St. in the Castro District of San Francisco. It is west of the US Post Office at the intersection of 18th and Diamond Streets. It is within a five-minute walk from the Castro Muni Metro Station and is also served by several Muni bus routes such as the 33 and 24 lines. Street parking is usually available.

Policies & Fees

Sessions are typically 50 minutes. They may also be 80 minutes or longer. My fee is $140 for a 50-minute session or $210 for an 80-minute (1 hour and 20 minute) session. Longer sessions are prorated at the rate of $70 for each additional 30 minutes.

If cost is a barrier, I have a limited number of scholarship slots for clients who are not able to afford my full fee. Please contact me for details and availability.

If you want to use insurance, your policy may provide out-of-network benefits. This means you will pay for each session and will be responsible for contacting your insurance provider for possible reimbursement. I will provide you with an insurance billing statement, sometimes called a “superbill”, for you to submit to your insurance provider for reimbursement. Please contact your insurer to find details on the amount and limits of your coverage.

I am also a provider for Lyra Health. If you are covered as an employee or as a dependent, I invite you to schedule a 50-minute first-session appointment with me.

I have a 24-hour cancellation window. Cancellations made prior to this window are rescheduled without charge. Otherwise, you will be charged for the cost of that session (for example, $140 for a 50-minute session). I appreciate your earliest possible notification so I can make the time available to other clients.

Contact Me

All appointments are online using video or phone for public health reasons. When will in-person sessions return? After September 2021 at the earliest. Stay tuned. See my update as of August 2020. Please contact me for questions. Thanks!

I have two kinds of appointments. If you want to know if I can be of help, please schedule a free 20-minute consultation with me. I’d be glad to chat and explore your options. Alternatively, if you decide to be my client, please schedule a 50-minute first-session appointment with me. See the Start Here page for details.

My therapy session appointments are on Mondays, Wednesdays, and Thursdays after 1 PM. My 20-minute consultation appointments are weekdays after 10 AM.

To schedule an appointment, please select an option below:

  • Email me at call.edwin.g@gmail.com.
  • Call me at 415-656-8255.
  • Self-request more than 24-hours in advance through my online calendar. Select the appropriate button below depending on if you are a prospective or existing client.
My goal is to reply by the end of the next business day unless I am out of the office. Please try again if you do not hear from me.