Welcome!
Do you wish to feel better than you often feel? Looking to improve your relationships with others, like romantic partners, family, or coworkers? Seeking to change bad habits or overcome addictions?
I believe each client brings a unique perspective, culture, and set of strengths. I’ll start by listening to where you are and where you want to go. Together, we’ll explore the obstacles that may be getting in the way and look for new paths forward. Along the way, I’ll invite your feedback to help ensure that our work remains useful and aligned with your goals.
I offer services to clients in California. Please contact me to schedule an appointment or a free consultation call. For details on getting started, see the Start Here page.
About Me
I was born into a Chinese Indonesian family. My parents immigrated to Texas when I was a child in search of new opportunities for themselves and their children. I enjoyed science and studied engineering in college. After graduation, I moved to the Bay Area to begin my career as a software engineer, where I eventually met my husband. Later, my life experiences, curiosity, and sense of purpose led me to change careers and become a psychotherapist.
I’m now well into my second career as a psychotherapist. Looking back, a number of factors led me here. I enjoy thinking, learning, and relating to others. I have also experienced personal hardships and know that change is possible, even when it can be difficult. At a deeper level, helping others and contributing to making the world a little better is one of the ways I find meaning and purpose in my own life.

Location
I offer both in-person and online sessions for clients located throughout California, the state where I am a licensed psychotherapist.
For in-person sessions, my office is at 4326 18th St. in the Castro District of San Francisco. It is just west of the US Post Office at the intersection of 18th and Diamond Streets. It is within a five-minute walk from the Castro Muni Subway Station and is also served by several Muni bus routes such as the 33 and 24 lines. If you drive, street parking is usually available.
Policies & Fees
Sessions are typically 50 minutes. The fee is $200 for a 50-minute session. Longer sessions in increments of 30 minutes are possible upon mutual agreement. The fee will be prorated accordingly. For example, $300 for an 80-minute (1 hour and 20 minute) session.
If cost is a barrier, I have a limited number of lower-fee slots for clients who are not able to afford my full fee. Please contact me for details.
Insurance
If you want to use insurance, your policy may provide out-of-network benefits. This means you will pay for each session. And, you will be responsible for contacting your insurance provider for possible reimbursement. I will provide you with an insurance billing statement, sometimes called a “superbill”, for you to submit to your insurance. Please contact your insurer to find details on the amount and limits of your coverage.
I am also a provider for Lyra Health. If you are covered as an employee or as a dependent, I invite you to schedule a 50-minute first-session appointment with me.
Cancellations
I have a 24-hour cancellation window. Cancellations made prior to this window are rescheduled without charge. Otherwise, you will be charged for the cost of that session (for example, $200 for a 50-minute session). I appreciate you letting me know promptly so I can make the time available to other clients.

Contact Me
I invite you to schedule a first-session appointment with me. My therapy session appointments are Tuesdays (telehealth-only), Wednesdays, and Fridays after 1 PM.
For any other concerns, please send me a message or schedule a free consultation call. My consultation appointments are weekdays after 10 AM and up to 20 minutes long.
To request an appointment, please use my secure online portal where you can also view my availability and send me confidential messages. You will be able to request and make changes to appointments more than 24 hours in advance.
You can also reach me via email and phone:
- Email me at edwin@edwingoei.com.
- Call or text me at 415-656-8255.
My goal is to reply by the end of the next business day, unless I am out of the office. Please try again if you do not hear from me.
Secure Client Portal
(The button below leads to a separate secure HIPAA-compliant website.)
